The most famous non-alcoholic drink chain in the entire world, Coca Cola, started in Atlanta, Georgia, in the year 1886.

The most famous non-alcoholic drink chain in the entire world, Coca Cola, started in Atlanta, Georgia, in the year 1886.

Being a prominent manufacturer, dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of various tea, coffee and sports drinks. Even though company started building its network that is international in 1920s, it now operates in nearly 200 countries and produces significantly more than 400 brands.

Published by Anna D.

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McDonald’s is one of many world’s largest chains of fast food restaurants, that is famous for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the globe. Featuring its headquarters in the United States, McDonald’s began its operations when you look at the year 1940 as a restaurant that is barbecue which was operated by Richard and Maurice McDonald. However, within the year 1948 the restaurant reorganised its business as a hamburger the stand by position incorporating production line principles. Further in 1955, Ray Kroc became a franchise agent when you look at the company. He later purchased the restaurant chain from the McDonald brothers and were able to expand it on an level that is international.

Authored by Anna D.

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Marketing Essays

Within the last few several decades, globally recognised and established brands have already been demonstrating interest that is growing new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. The requirement to adjust to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core aspects of their positioning that is international with positioning concepts to improve the potency of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices can be complicated and companies’ market entry decisions usually have to be studied on a case-by-case basis. The aim of this essay would be to explore the key reasons why global brands adopt different positioning strategies in the countries of the presence.

Published by Katy J.

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Strategic management allows for identifying the position of companies inside their external environment and evaluating their internal resources and capabilities to find the optimal methods of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fashion companies that are fast rely on innovation and intangible resources to attain global growth (Truett and Truett, 2014). This emphasises the need to select the most effective management that is strategic to identify potential bottlenecks that decrease the quality of decision-making in these organisations and prevent them from giving an answer to relevant market trends. Hence, the goal of this essay would be to explore what management that is strategic and skills would stimulate the growth of this fast fashion industry in Spain.

Compiled by Philip S.

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While the Internet sales industry is constantly growing on a scale that is global companies are looking for new techniques to influence customer behaviours and motivate clients to get their products or services and services into the online environment (Dai et al., 2014). The grade of corporate information resources is just one of the critical antecedents of conversion, which emphasises the role of Internet platform elements within the process that is decision-making. Therefore, web site design is highly significant since this dimension is responsible for the convenience, trustworthiness and effectiveness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role in the process that is decision-making often vaguely defined. The aim of this essay is always to explore how web page design can influence customers’ intention to shop online.

Written by Josh A.

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Marketing communications is an essential section of any online marketing strategy because of the companies’ competitiveness and financial returns frequently perceived through this content of these messages together with channels of their delivery (Falat and Holubci, 2017, p.148). However, despite the significance of this concept, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. For example, scholars are yet to achieve a specific conclusion on how electronic word-of-mouth (eWOM) could be successfully integrated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing and sales communications utilizing the purpose of evaluating their strengths that are major weaknesses.

Published by Jess C.

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Due to their growing popularity with consumers, social media have grown to be an marketing that is effective channel in addition to one-to-one communication means (Keegan and Rowley, 2017). Social media (SMM) is often reported to contribute to consumer engagement and produce positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences just how consumers evaluate and perceive goods and services when you look at the environment that is online it generally does not necessarily leads to a purchase decision (Barger et al., 2016).

Published by Josh A.

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Customer communication is amongst the main antecedents of customer satisfaction into the modern environment (Hanninen and Karjaluoto, 2017). To be able to contact a company on a 24/7 basis is generally recognised as an indication of consumer recognition and support. However, not absolutely all organisations are able to afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and chatbots that are AI-powered a response to this dilemma and allowed many organisations to make usage of 24/7 functionality to their marketing communication strategies (Pavliscak, 2018). The menu of successful adopters includes companies that are such Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands essay help sites are part of the mass market segment and their consumers might not have the level that is same of expectations as premium brands clients. This essay closes this gap by examining the effectation of chatbots regarding the client satisfaction in luxury e-services.

Published by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018) in them,. While engineers and programmers are seeking new approaches to improve the accuracy and effectiveness of this technology, marketers are more concerned with the real ways it can be used to improve customer communication and personalisation. Regarding the one hand, to be able to identify consumers behind the device and even ‘read’ their emotions may be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). This raises multiple ethical challenges within the scope of the recent personal data protection regulations and the rights for privacy on the other hand. Unfortunately, the field of facial recognition application in marketing is a area that is relatively understudied of knowledge. This suggested the need to explore the emerging opportunities and challenges in this sphere which can be used by modern marketers.

Written by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are generally thought to be volatility, whereas, minor ones are generally considered market noise (for example. the shifting positions of investors on inter-day trading). Thus, as investors relocate to enhance their positions, a number of variables are taken into consideration, such as for instance macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into account utilizing the present value of the stock price as a benchmark on which hedges will undoubtedly be formed. The major variables used to derive an price that is option’s current stock price, intrinsic value, time for you to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways that investors may take advantage of superior information to hedge against their current stock positions.

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